a person who purchases goods and services for personal use

understanding what motivates consumers is more crucial than ever

recession-hit consumers are being lured by cheap prices

consumer demand

a person or thing that eats or uses something

Scandinavians are the largest consumers of rye

an organism that derives the organic compounds and energy it needs from the consumption of other organisms; a heterotroph

consumers can't make their own food, so they have to consume other organisms for energy