the process of changing or causing something to change from one form to another

the conversion of food into body tissues

the fact of changing one's religion or beliefs or the action of persuading someone else to change theirs

he insists that real conversion is a matter of the heart

his passion for seventeenth-century literature had led the former atheist to a sudden conversion

a successful kick at goal after a try, scoring two points

Gavin Hastings landed one penalty and one conversion

(in the context of online marketing) the proportion of people viewing an advertisement and going on to buy the product, click on a link, etc.

you'll see better conversion rates for your local advertising if you include your physical address on your website

keeping things simple will improve conversion

the action of wrongfully dealing with goods in a manner inconsistent with the owner's rights

he was found guilty of the fraudulent conversion of clients' monies

alteration of motor or sensory neurological functions as a manifestation of a mental health condition

conversion disorders