the process of changing or causing something to change from one form to another
the conversion of food into body tissues
the fact of changing one's religion or beliefs or the action of persuading someone else to change theirs
he insists that real conversion is a matter of the heart
his passion for seventeenth-century literature had led the former atheist to a sudden conversion
a successful kick at goal after a try, scoring two points
Gavin Hastings landed one penalty and one conversion
(in the context of online marketing) the proportion of people viewing an advertisement and going on to buy the product, click on a link, etc.
you'll see better conversion rates for your local advertising if you include your physical address on your website
keeping things simple will improve conversion
the action of wrongfully dealing with goods in a manner inconsistent with the owner's rights
he was found guilty of the fraudulent conversion of clients' monies
alteration of motor or sensory neurological functions as a manifestation of a mental health condition
conversion disorders