design or produce (something) to meet someone's individual requirements

the wedding invitations will be personalized to your exact requirements

cause (an issue, argument, etc.) to become concerned with personalities or feelings rather than with general or abstract matters

the mass media's tendency to personalize politics

personify (something, especially a deity or spirit)

evil spirits personalized in Satan

designed or produced to meet someone's individual requirements

a steward will deliver personalized service to every passenger

(of an issue, argument, etc.) concerned with personalities or feelings rather than with general or abstract matters

general elections have become personalized contests between rival party leaders

(especially of a deity or spirit) personified

religious and magical systems involve personalized gods, spirits, or demons