the action of designing or producing something to meet someone's individual requirements

the goal of search personalization is to help the searcher save time

3D printing allows for advanced personalization of implants

it worked fine again, except all my personalizations were gone

the action of causing an issue, argument, etc. to become concerned with personalities or feelings rather than with general or abstract matters

he was a victim of the personalization of politics

the attribution of a personal nature or human characteristics to something, especially a deity or spirit

the personalization of gods developed gradually