designed or produced to meet someone's individual requirements
a steward will deliver personalized service to every passenger
(of an issue, argument, etc.) concerned with personalities or feelings rather than with general or abstract matters
general elections have become personalized contests between rival party leaders
(especially of a deity or spirit) personified
religious and magical systems involve personalized gods, spirits, or demons
design or produce (something) to meet someone's individual requirements
the wedding invitations will be personalized to your exact requirements
cause (an issue, argument, etc.) to become concerned with personalities or feelings rather than with general or abstract matters
the mass media's tendency to personalize politics
personify (something, especially a deity or spirit)
evil spirits personalized in Satan