narrowcasting - Definition and Meaning

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(noun)

definitions

the transmission of television programmes, especially by cable, to a comparatively localized or specialist audience

examples

we have moved from broadcasting to narrowcasting

(verb)

definitions

transmit a television programme, especially by cable, or otherwise disseminate information, to a comparatively localized or specialist audience

examples

the channel narrowcasts to over 5,800 pubs and clubs