a trick or device intended to attract attention, publicity, or trade

it is not so much a programme to improve services as a gimmick to gain votes

sales gimmicks such as free trips

it's foolish to dismiss it as nothing more than a gimmick

a fundraising gimmick

a night out with friends

I had just come from a gimmick that lasted until the early hours of the following day

alter or augment with an extra device or feature

it was using software that had been specially gimmicked to allow for easier surveillance

the elite superstars showed up in limousines or gimmicked cars