a trick or device intended to attract attention, publicity, or trade
it is not so much a programme to improve services as a gimmick to gain votes
sales gimmicks such as free trips
it's foolish to dismiss it as nothing more than a gimmick
a fundraising gimmick
a night out with friends
I had just come from a gimmick that lasted until the early hours of the following day
alter or augment with an extra device or feature
it was using software that had been specially gimmicked to allow for easier surveillance
the elite superstars showed up in limousines or gimmicked cars