an act or instance of removing a newly purchased product from its packaging and examining its features, typically when filmed and shared on a social media site

you might want to take a look at the first two videos: we've included an unboxing, so you'll see how your smartphone would arrive

the unboxing video is around 15 minutes long

remove (something, especially a newly purchased product) from a box or other packaging

my wife hasn't even unboxed her new phone—it's been 20 hours since it arrived!

she wandered among the stalls and watched the produce being unboxed