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Cannibalization Definition

(noun)
definitions

the reduction of the sales of a company's own products as a consequence of its introduction of another similar product


examples

the launch of new versions of the tablet has resulted in sales cannibalization

marketing managers think a lot about product cannibalization

(noun)
definitions

the eating of one animal by another member of the same species


examples

female cannibalization of the male insect can sometimes occur

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